ABOUT US

MY PURE is an Australian company launched in 2022 by Anna, a busy mum who embraced the opportunity to start her own Australian brand with a focus on providing unique premium baby & toddler essentials to suit the busy lifestyle of modern households.
 
We know parenthood can be hard. Our products help make it easier. Carefully designed and tested, we ensure our products are a safe and functional yet stylish option for a modern family by combining a timeless, feel-good aesthetic, memorable pops of colour and uncompromising commitment to the safest, highest quality materials. 
 
Our philosophy originated from the desire to simplify every day life and to help you enjoy each precious moment with your little one. Made from premium food grade silicone, our beautiful designs encourage kids’ natural curiosity - from inspiring them to explore, to helping build confident eating habits and developing fine motor skills...  giving you not only a piece of mind but a bit more time on your hands.
 
Sustainable and eco-friendly, durable and affordable, our premium silicone tableware and toys are enjoyed by children and parents alike. 
 
Our range continues to grow and we hope you love our products as much as we do.