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ABOUT US
MY PURE is an eco-conscious Australian business launched in 2023 by Anna, a mum of two boys, who embraced the opportunity to start her own Australian brand with a focus on providing unique premium baby & toddler essentials to suit the busy lifestyle of modern households.
We know parenthood can be hard. Our products help make it easier. Carefully designed and tested, we ensure our products are a safe and functional yet stylish option for a modern family by combining a timeless, feel-good aesthetic, memorable pops of colour and uncompromising commitment to the safest, highest quality materials.
Our philosophy originated from the desire to simplify every day life and to help you enjoy each precious moment with your little one. Made from premium food grade silicone, our beautiful designs encourage kids’ natural curiosity - from inspiring them to explore, to helping build confident eating habits and developing fine motor skills... giving you not only a piece of mind but a bit more time on your hands.
Sustainable and eco-friendly, durable and affordable, our premium silicone tableware and toys are enjoyed by children and parents alike. By reducing single-use plastics, we can encourage sustainable habits from an early age, helping to build a greener future for all.
Our range continues to grow and we hope you love our products as much as we do.
RAISING A GREENER GENERATION
Our mission is to support families with young children through challenging early years and raise an eco-conscious generation of healthy eaters. We offer a range of children’s tableware and educational toys made from high-quality, durable silicone, designed to reduce the need for single-use plastic and foster sustainable habits from a young age.
Our products are built to withstand even the messiest mealtimes, and their long-lasting design allows them to be passed down from one child to another, reducing waste and minimizing environmental impact.
BEST SELLERS
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