MAKE PARENTING EASY WITH OUR SAFE, FUNCTIONAL AND STYLISH PRODUCTS FOR BABIES AND TODDLERS
SHOP BY RANGE
![MY PURE feature in British Vogue July 2024](https://static.wixstatic.com/media/267971_29e2cb93f05a49aeb16b5c5a989ce636~mv2.png/v1/fill/w_83,h_147,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/instories_12B64CD8-9548-4A03-B03A-DCB57EA715A8_PNG.png)
![as seen in vogue](https://static.wixstatic.com/media/267971_04b8d1ce0ec34f8fbddcc71cd0f9ce6e~mv2.png/v1/fill/w_71,h_71,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/267971_04b8d1ce0ec34f8fbddcc71cd0f9ce6e~mv2.png)
"MY PURE is an Australian brand creating premium children’s essentials. Their range of stylish and playful baby dinnerware and toys is crafted from quality materials with an uncompromising commitment to safety, functionality and sustainability. All products are designed to make meal and playtime fun and easy" ,
BRITISH VOGUE July 2024 issue
AS SEEN IN
![](https://static.wixstatic.com/media/267971_6c49e691a1374279bf904fcd4513e2b6~mv2.png/v1/fill/w_169,h_211,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/267971_6c49e691a1374279bf904fcd4513e2b6~mv2.png)
![](https://static.wixstatic.com/media/267971_479e3f5b4afe49348af1207405f17f96~mv2.png/v1/fill/w_53,h_53,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/267971_479e3f5b4afe49348af1207405f17f96~mv2.png)
OUR DIFFERENCE
![dishwasher and microwave safe](https://static.wixstatic.com/media/267971_befd0cd4a00042f1bfee43b6b358c6eb~mv2.png/v1/fill/w_119,h_119,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/267971_befd0cd4a00042f1bfee43b6b358c6eb~mv2.png)
Dishwasher & microwave safe
![BPA free](https://static.wixstatic.com/media/267971_eee20e7e0d7d4e7f831129ecf2c7f900~mv2.png/v1/fill/w_139,h_139,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Untitled%20design-8.png)
Safe for Baby
and the Planet
![encourages independent eating](https://static.wixstatic.com/media/267971_19467e47facf492ea190dbcdc80a2202~mv2.png/v1/fill/w_132,h_132,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Untitled%20design-7.png)
Supports development
![Australian designed and owned](https://static.wixstatic.com/media/267971_65796bcdf3cf4e3c825478f68cba31dc~mv2.png/v1/fill/w_165,h_165,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Untitled%20design-10.png)
Australian designed & owned
GET TO KNOW US
MY PURE was created with passion to deliver the best baby and toddler essentials which are safe, eco-friendly and durable.
As a mum, I know parenthood can be hard. Our products help make it easier. We carefully design and test every one of them to make sure we create a functional yet stylish option for a modern family by combining a timeless, feel-good aesthetic, memorable pops of colour and uncompromising commitment to the safest, highest quality materials.
![happy baby smiling MY PURE](https://static.wixstatic.com/media/267971_1bf059de545d46f49b76a40dabf2e7b7~mv2.jpg/v1/fill/w_122,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/267971_1bf059de545d46f49b76a40dabf2e7b7~mv2.jpg)
![Silicone stacking toy on the sand](https://static.wixstatic.com/media/267971_aa9cf5f590b045f5b58d88ca246bfec9~mv2.jpg/v1/fill/w_123,h_167,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/267971_aa9cf5f590b045f5b58d88ca246bfec9~mv2.jpg)
LET'S MOVE AWAY FROM USING PLASTIC
Did you know that plastic tableware could pose health hazards to children due to potential exposure to harmful chemicals like BPA and phthalates, especially when heated or scratched?
These chemicals have been linked to various health concerns, including hormonal disruptions and developmental issues in children.
Silicone is a durable, and more eco-friendly material than plastic. It is longer lasting and is designed to withstand high heat and freezing cold temperatures. It is odourless, stain-resistant, hypoallergenic, and has no open pores to harbour harmful bacteria. Unlike plastic, silicone does not contain harmful toxins such as BPA, BPS, phthalates or microplastics making it a perfect choice for your kid's meal and play time.
SHOP OUR BESTSELLERS
LET'S BE FRIENDS
@MYPURE_AU