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smiling blond toddler with pink MY PURE sippy cup

FOR CHIC PARENTS AND THEIR STYLISH LITTLE ONES 

MAKE PARENTING EASY WITH OUR SAFE, FUNCTIONAL AND STYLISH PRODUCTS FOR BABIES AND TODDLERS

SHOP BY RANGE

MY PURE feature in British Vogue July 2024
as seen in vogue

"MY PURE is an Australian brand creating premium children’s essentials. Their range of stylish and playful baby dinnerware and toys is crafted from quality materials with an uncompromising commitment to safety, functionality and sustainability. All products are designed to make meal and playtime fun and easy" ,

BRITISH VOGUE July 2024 issue 

DISCOVER OUR NEW COLLECTION

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AS SEEN IN

OUR DIFFERENCE

dishwasher and microwave safe

Dishwasher & microwave safe

BPA free

Safe for Baby
and the Planet

encourages independent eating

Supports development

Australian designed and owned

Australian designed & owned

Baby boy playing with silicone stacking toy My Pure Bunny Stackables

FUNCTIONALITY & STYLE

Introducing our premium range of beautiful baby & toddler products both parents and kids alike will enjoy! Fun, playful and stylish designs, BPA free, safe for your family and kind to the planet. The perfect fit for a modern home.

GET TO KNOW US

MY PURE was created with passion to deliver the best baby and toddler essentials which are safe, eco-friendly and durable.  

 

As a mum, I know parenthood can be hard. Our products help make it easier. We carefully design and test every one of them to make sure we create a functional yet stylish option for a modern family by combining a timeless, feel-good aesthetic, memorable pops of colour and uncompromising commitment to the safest, highest quality materials. 

 

happy baby smiling MY PURE
Silicone stacking toy on the sand

LET'S MOVE AWAY FROM USING PLASTIC

Did you know that plastic tableware could pose health hazards to children due to potential exposure to harmful chemicals like BPA and phthalates, especially when heated or scratched?

These chemicals have been linked to various health concerns, including hormonal disruptions and developmental issues in children. 

Silicone is a durable, and more eco-friendly material than plastic. It is longer lasting and is designed to withstand high heat and freezing cold temperatures. It is odourless, stain-resistant, hypoallergenic, and has no open pores to harbour harmful bacteria. Unlike plastic, silicone does not contain harmful toxins such as BPA, BPS, phthalates or microplastics making it a perfect choice for your kid's meal and play time.

CUSTOMER LOVE

"The Bunny Stackables are fantastic. Soft, sturdy and safe which has been great as my 18 months old is teething and she often puts them in her mouth." - Joe

"I love MY PURE plates! easy to clean, non-breakable, beautiful colours. I love that they don't stain. We use them every meal time." - Laura 

SHOP OUR BESTSELLERS

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JOURNAL

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LET'S BE FRIENDS

@MYPURE_AU

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